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  • The Why

    Why Gender Inequality Still Exists in Hollywood

    March 28, 2018 /

    While everyone pretends to care, very little has changed. Of the top 250 grossing films of 2017, women comprised 18% of all directors, writers, producers, executive producers, editors and cinematographers. On the other side of the camera, only 24% of those movies had female protagonists. That's 5% less than in 2016. But this is no news for anyone anymore, although it astonishingly feels like it. Now that the Weinstein scandal has paved the way for some serious clean-up focused on men who for decades have abused their power in Hollywood, women in show business are, at long last, getting their voices heard to boost a movement they hope will create a better…

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    Audrey Soto

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    Why Hollywood’s Writers Might Go On Strike Again

    April 25, 2017

    Why Do Terrible Movies Still Make Lots of Money?

    June 28, 2017

    Why the Fifty Shades Franchise’s Marketing Campaigns Outdid the Movies

    January 5, 2018
  • The Why

    Why the Fifty Shades Franchise’s Marketing Campaigns Outdid the Movies

    January 5, 2018 /

    In the morning of January 25, 2014, a mysterious poster starts flooding every corner of the Internet and social media. On it, a man wearing a dark suit and exhibiting a body shape distinguishable just enough so that we can tell he's really, really good looking confidently stares out an immense window overseeing Seattle. It's clean, colorless, yet intriguing and attractive. Above him, a catchline that's about to arouse millions of women around the globe: "Mr. Grey will see you now."

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    Audrey Soto

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    Why Do We Love Medical Dramas So Much?

    March 2, 2017

    Why Gender Inequality Still Exists in Hollywood

    March 28, 2018

    Why Have Trailers Become So Revealing?

    July 25, 2017
  • The Why

    Why the Harvey Weinstein Sex Scandal is Such a Bombshell in Hollywood

    October 12, 2017 /

    In the course of one week, actresses Ashley Judd, Rose McGowan, Gwyneth Paltrow, Asia Argento and Angelina Jolie added their names to the now long list of victims who've come forward to report the businessman's "disgusting" and "indefensible" behavior. A freshly disclosed, shocking revelation that has rapidly spiraled into a huge bombshell for the entire entertainment industry. To understand why the shocking story is making so many headlines, it's first important to get a good notion of what Weinstein's status and level of influence is (was) in Hollywood.

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    Audrey Soto

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    Why Gender Inequality Still Exists in Hollywood

    March 28, 2018

    Why Hollywood’s Writers Might Go On Strike Again

    April 25, 2017

    Why Have Trailers Become So Revealing?

    July 25, 2017
  • The Why

    Why Do We Enjoy Watching Horror Movies?

    September 1, 2017 /

    They're not everybody's cup of tea, yet horror movies seem to constantly be sought after. A not so curious phenomenon that can, in fact, be traced back to the early age of cinema. But why, if we focus on the emotions (fear, despair, and sometimes even disgust) this type of films trigger, do they still arouse a desire in individuals to pay to see them in theater?

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    Audrey Soto

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    Why Are Film Adaptations Never Really Like the Books?

    March 2, 2017

    Why the Fifty Shades Franchise’s Marketing Campaigns Outdid the Movies

    January 5, 2018

    Why the Harvey Weinstein Sex Scandal is Such a Bombshell in Hollywood

    October 12, 2017
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